MARKET

Downtown Iowa City in the PedMall

Shop. Vibe. Connect. We’re bringing the dopest brands from our local, regional, and national ecosystem together for a shopping experience like no other. Whether you’re a vendor looking to showcase your product or a fashion lover ready to level up your style, this is where you need to be.

Kick-It by VICE Iowa City is setting the stage for a next-level vending, thrifting, and shopping takeover. Expect exclusive drops, fresh finds, and a culture-driven retail experience you won’t forget.

LOUNGE

Located in MERGE and starts at noon until 5pm

Need a moment to escape the fashion madness? Step into the AMIDST Lounge—a whole vibe on its own. Posted up at our headquarters at MERGE, this is the spot to chill, reset, and tap into some premium fashion culture.

AMIDST is bringing exclusive copies of their high-end fashion publication and debuting a fresh new scented oil for you to experience. But that’s not all—they’re also hosting a live podcast with influencer interviews, giving you an insider’s look at the minds shaping the industry.

If you’re about that elevated energy, this is where you want to be. Pull up, vibe out, and soak in one of the coolest experiences of the festival.

SCREEN PRINTING

Downtown Iowa City in the PedMall

Pull up and press up! Wright House is teaming up with the University of Iowa School of Art, History & Design to bring you a next-level screen-printing experience.

We’ve got custom-designed screens ready for you to print your own t-shirt on the spot. Pick your design, lay down the ink, and walk away with a fresh piece of merch—made by YOU.

This ain’t just about fashion—it’s about learning a new skill, getting creative, and making something uniquely yours. Come through, get your hands dirty, and leave with a one-of-a-kind piece. Let’s make some art!